In Brazil, beef isn’t just food—it’s a way of life. And the secret to its bold flavor? It all starts with the grass.
Unlike many parts of the world where cattle are grain-fed in feedlots, Brazil’s cattle graze freely on lush, natural pastures. This grass-fed approach results in leaner meat with a more distinct, earthy flavor that truly reflects the land.
But the magic doesn’t stop at the source. Brazil’s iconic churrasco barbecue is an event, not just a meal. Picture long skewers of meat sizzling over open flames, seasoned only with coarse salt. No marinades. No sauces. Just fire and flavor.
This method of slow roasting meat enhances its natural taste and texture, while also serving as a social gathering—friends and family come together around the grill, sharing stories as the meat cooks.
Grass-fed beef isn’t a trend here—it’s the default. And it’s better for the environment, too. The cattle graze year-round, reducing the need for industrial farming techniques.
So, next time you’re cutting into a steak, think about the journey behind it. In Brazil, it’s a story of nature, culture, and flame-grilled pride.
